Because we have our own vets practice, we see many pets, with a whole range of different problems. And because all of us have our own dogs and cats, we also understand the challenges of pet ownership. We get our ideas for our food, from our clients in the clinic so we are never short of problems to solve and that’s what we aim to do with our pet food.

For example, when our head nurse Katie got Binny and started training him, she realised there weren’t many options of treats, which were small, soft and that he could eat easily but that were also made with all natural, high quality ingredients. We started looking into it.


As vets, we have a unique understanding of the impact nutrition has on pet health, and how diet can significantly prevent or aid in managing many common health and behavioural conditions. In any animal, including humans, nutrition is fundamentally linked to health and well-being. For example, we see the effects that poor nutrition can have on our pets; from digestive disorders and obesity to chronic skin conditions, ear problems, diabetes and many more. We know that cats and dogs are different physiologically and have different nutritional needs. So we use our years of training and our veterinary knowledge and expertise to create our products, using natural ingredients to help address many of the common problems that we face as vets and pet owners.


We care a lot about what goes into our food and the only way to make sure what we are putting in will help and is healthy, we have to do a lot of research. We come at these problems from a research angle first. So we hit the books and gather advice from external specialists. Once we have an idea, the team set about collecting the very latest nutrition and clinical research from studies, clinical journals and research papers, to provide an evidence base for formulating the product. We make sure we know as much as possible about what ingredients can help which ailments and if there is no sufficient evidence that something works, then it doesn’t make it into our food.


With our Little Stars, we wanted something different in each of the flavours, especially DHA for brain development for puppies.

We work closely with highly qualified animal nutritionists. This, alongside a combination of our veterinary and pet expertise means we can provide your pets with high quality nutrition in every mouthful thanks to our cutting edge diet formulation and manufacturing techniques. We sit down and write down exactly what we want in our product.


We are proud to be independent. It’s of huge importance to us that our products are manufactured in the UK, sourcing local, sustainable, and high quality ingredients. We are proud to be British and we think it is important that our products are also packed in the UK.


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